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A Kyiv Studio Places Its Wager on the Vertical Drama
Holywater didn’t begin its life as a television company. It was in 2020 that Bogdan Nesvit and Anatolii Kasianov founded the company in Kyiv, Ukraine, and its product lineup even now reads more like a lab for mobile entertainment than a streaming service. My Drama is listed next to My Passion for books, My Muse for AI reelshorts.org and FreeBits. That breadth is important, since it shows a business that treats video as one of several consumer products rather than its entire identity. In the end, it made its bet on the vertical drama, a format that began in China as duanju and is framed 9:16 for an upright phone. Breaking into this market was bold for a small Ukrainian business, since the category’s biggest names were backed by Chinese and Singaporean groups.
The My Drama App Launches in Spring 2024
In spring 2024, the My Drama app debuted, though the exact date hinges on which record you trust. Google Play shows March 13, 2024, the App Store lists May 9, 2024, and TechCrunch placed the launch in April. Going by the difference between those store dates, Android probably came first and the iPhone version followed about two months later. The genre’s go-to tropes shaped the opening slate. The Shy Beauty and the Billionaire Beast and Love Captive to a Mafia Boss were among the first titles, and their names reveal most of what you need to know about the mood. What in the end made the company stand out was not the stories themselves but the partner it would soon be producing them with.
A Fox Deal, a $22M Round and a Webby
October 2025 was the month My Drama ceased to be a startup curiosity. Fox Entertainment acquired an equity stake in Holywater, with an agreement that included a commitment to produce more than 200 vertical titles over two years. Horizon Capital headed a $22M funding round in Holywater three months later, in January 2026. Among the Fox-produced titles on the service are Billionaire Blackmail, Bound by Obsession and My Heart’s Offside. In its App Store listing, the company features a further credential: a Webby Award for Best Streaming Service from 2025. Together, these milestones give My Drama something few rivals can boast: a major American studio serving as both shareholder and producer.
The My Drama Fact File
If you only have a spare minute, the table below gives you the short version of the story. First-time viewers will find the ownership, legal, platform and pricing details that matter most to them collected here. As of September 2026, the prices match those listed in the US App Store. Since they change by country, platform and promotion, read them as a guide rather than a firm quote. Which legal entity you deal with is determined by where you live, a detail that is relevant if you ever need to challenge a charge. On Google Play, where the install figure comes from, the app shows 5M+ downloads.
| Category | Details |
|---|---|
| Owned by | Holywater (founded in Kyiv, Ukraine, in 2020) |
| Founders | Bogdan Nesvit and Anatolii Kasianov |
| Companion apps | My Passion (books), My Muse (AI), FreeBits |
| Contract party, US users | XOLY LIMITED (Delaware) |
| Legal entity for other users | Holy Water Limited (Nicosia, Cyprus) |
| Release | Spring 2024 (Google Play: March 13; App Store: May 9) |
| Platforms | iPhone, iPad, Android, Apple TV (tvOS 18+), Vision Pro and web |
| Android installs | Google Play: 5M+ |
| Full access pass | About $19.99 per week, auto-renewing |
| Coin packages | About $4.99 to $24.99 |
| Premium tier | About $4.99 to $9.99 |
| Production partner | Fox Entertainment, equity stake held since October 2025, 200+ titles over two years |
| Investment | $22M in January 2026, led by Horizon Capital |
| Honors | Webby Award, Best Streaming Service, 2025 |
How Watching on My Drama Feels
At its core, the experience is the same one the whole category is built on. Episodes are vertical, formatted for a phone held upright, and in this genre they typically last a minute or two before a cliffhanger pushes you to the next one. As series often run anywhere from 20 to 100 episodes, a single story can quietly eat up an evening in short bites. What truly marks this drama app apart is the range of screens it supports. Besides iPhone, iPad and Android, the app is listed for Vision Pro and for Apple TV on tvOS 18 or later. That big-screen option is rarer than you might think, since ReelShort’s App Store listing, for comparison, shows no Apple TV version at all. The option turns a solo phone habit into something a couple can enjoy together, even though a 9:16 frame will never fill a widescreen television.
Holywater’s own early productions and the growing Fox slate make up the library, blending the two. As titles like Billionaire Blackmail and Bound by Obsession make plain, the Fox releases stick close to the genre’s familiar formula. The candid caveat here is scale. The app shows 5M+ installs on Google Play, a fraction of the 100M+ that ReelShort, DramaBox and ShortMax each show. This gap makes clear where My Drama stands in 2026, as a well-backed challenger rather than the category leader.
My Drama Pricing in 2026
Holywater sells access three ways, and the headline figure is the weekly pass. “My Drama: Full Access” runs about $19.99 a week in the US App Store as of September 2026. The weekly passes from ReelShort, ShortMax, DramaWave and GoodShort are listed at about the same price in the same store, which places My Drama on par with them. Coin bundles, which are used to unlock individual episodes, run from about $4.99 to $24.99. Thanks to a separate Premium tier listed at around $4.99 to $9.99, lighter viewers get lower-cost entry points than the full pass. The weekly subscription auto-renews until you cancel it, just like its rivals’ plans. The figure on your own device may be different, as prices vary by country, platform and promotion. Do the arithmetic before you commit, because four renewals of a $19.99 weekly pass add up to about $80 a month.
Terms to Check Before You Pay
The fine print in My Drama’s terms of use merits more attention than most viewers give it. Coin purchases are final, so there is no easy refund if a series disappoints after you unlock it. After 12 months of inactivity, coins are also forfeited, so a balance left untouched for a year can simply vanish. Viewers in the EU and UK receive a 14-day right of withdrawal, reflecting the consumer rules in those markets. Except where the law requires otherwise, web purchases are described as non-refundable. Deleting the app does not cancel your subscription, and the terms say so clearly, and that is the most important point of all. iPhone owners cancel under Settings, then their name, then Subscriptions, whereas Android users go through the Subscriptions menu in Google Play. For store purchases, refunds are processed by Apple or Google, not by Holywater.
It also helps to know exactly who sits on the other side of the contract. For US users, the contracting party is XOLY LIMITED, a Delaware company; everyone else contracts with Holy Water Limited in Nicosia, Cyprus. One more warning applies here as much as to any vertical drama app. Sites offering modded APKs, unlimited coins or free coin generators are unofficial and are not a safe way to watch anything. If the price feels steep, the right step is cancelling the pass; do not hunt for a hack.
The Verdict: A Challenger Backed by Hollywood
My Drama is not the biggest vertical drama app, and on install counts it is not close. What it has instead is an uncommon combination: a Kyiv founding story, a Fox equity partner signed up for more than 200 titles, fresh funding from January 2026 and a Webby on the shelf. The practical upside for viewers is Apple TV support, something ReelShort, for one, does not list. As with every rival, the downside is a weekly pass of about $19.99 that renews quietly in the background. Viewers who want Fox-produced romance and the option to watch on a television should know that the My Drama app deserves a place on their home screen. For viewers who simply want the largest claimed library, ShortMax and its 50,000+ dramas make the more obvious choice. Either way, set a reminder the day you subscribe, and cancel through your store account rather than trusting the delete button.